Political Marketing expert, Prof. Kobby Mensah, has sounded the alarm, declaring that the New Patriotic Party (NPP) is in the throes of a crisis. Citing recent events both in public and behind closed doors, Mensah contends that the ruling party is grappling with significant challenges that demand urgent resolution.
In a social media post, Mensah expressed his deep concern over the apparent lack of control wielded by the NPP's flagbearer within the party, a departure from the party's traditional image of cohesion and authority. He called on stakeholders not to remain silent in the face of these troubling developments.
Mensah highlighted several issues plaguing the NPP, including internal strife among top leadership, power struggles, disagreements over the selection of a vice-presidential candidate, and a perceived lack of clarity in messaging and policy direction. Additionally, he noted a growing sense of disillusionment among the party's grassroots supporters.
The expert's commentary comes amidst ongoing debates within the NPP regarding its future direction and leadership. Notably, Mensah has been vocal in his opposition to the candidacy of the NPP's flagbearer, further underscoring the internal divisions within the party.
Meanwhile, despite the internal turmoil, the NPP has forged ahead with its preparations for the upcoming 2024 elections. The party recently unveiled its campaign team and manifesto team, signaling its intent to mount a robust electoral campaign. Furthermore, there is anticipation within the party ranks that a running mate will be selected in April, marking the formal commencement of their electioneering efforts.
The stakes are high for the NPP, which seeks to defy historical trends and secure a third consecutive term in office. By breaking the eight-year cycle of political alternation, the party aims to carve out a unique place in Ghana's political landscape.
As the NPP navigates these turbulent waters, it faces the formidable task of addressing internal rifts, restoring unity, and presenting a compelling vision to the electorate. How the party responds to these challenges will ultimately determine its fate in the upcoming elections and shape the course of Ghanaian politics for years to come.
In light of these developments, observers will be closely monitoring the NPP's actions in the coming months, as the party seeks to overcome its internal crisis and emerge stronger ahead of the 2024 elections.
